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Eclat in TV programme ECO on SF1

Tuesday, 23 February 2010 08:44

What does it take to publish an annual report? The TV programme ECO on SF1 reeled up the fabulous development of the new Straumann annual report − from concept meetings at Eclat and the auditing to the printing of the final product.

An annual report is more than just financial tables: it shapes the image of a corporation. Many companies have recognised this and use their annual report to illustrate the benefits of their products, portray customers or tell stories. Straumann, the Basel-based manufacturer of dental implants has twice been elected the best Swiss annual report. This year, Straumann recounts fairy-tales and asks: "What if...". What if Hansel and Gretel had lost their teeth before their fateful encounter with the witch? What if the wicked wolf had not had been toothless?

The TV programme ECO on SF1 documented the development and realisation of the Straumann annual report. It accompanied the photo shooting of the Frog King, asked the auditing company PricewaterhouseCoopers about their work and followed the process of filling in the texts at Multimedia Solutions and printing the report at Neidhart + Schön.

The conclusion: publishing an annual report is a complex undertaking that has its price. Is the investment justified? Straumann CEO Gilbert Achermann: "I am convinced that our annual report resulted in image and reputation benefits and that we are better known in the market today."

Watch the ECO broadcast of 22 February 2010

Participate in the Annual Report Symposium 2010!